Free Admission


CE Courses

150+ Exhibitors


Join us for the nation’s largest 1-day optical event.

We’ll be back on March 7th, 2020!

Lambeau Field

2018’s Itinerary

9 AM: Registration Begins – Atrium Floor

9 AM – 11 AM: Limited Vendor Exhibiting – Atrium Floor

11 AM – 5 PM: Courses Run – Club Level

Limited exhibiting is offered on Atrium Floor. It is recommended that those not attending courses make appointments with vendors during this period.

5:30 PM – 7:30 PM: Main Exhibiting Period – Atrium Floor

Raffles, Giveaways, Entertainment, Hors D’ oeuvres, and Refreshments.

7:30 PM: Exhibit Floor Closes & Event Ends

A Supportive Customer Appreciation Event will be held at Anduzzi’s – West.


Our event wouldn’t be successful without you. In order to provide attendees a comprehensive view of the industry we believe we need all related opinions. We’re currently looking for exhibitors, sponsors, and potential speakers. Hosting this event provides the industry with access to continuing education, networking opportunities and the chance to unite with and hear from industry peers.

What’s New University is also offering the opportunity to utilize Lambeau’s Sky Boxes to get some one-on-one time with clients. Interested in conducting a private meeting in a Sky Box? Contact us right away as space is limited.

Can’t attend, but still want to help? Become a sponsor, we’ll make sure you get the credit you deserve.

Questions? Don’t hesitate, please contact us at (920) 469-2559 for more information today!


Suggestions are open to both exhibitors and eye care professionals alike. From CE topic suggestions, to exhibiting hours we want to streamline the event for everyone’s benefit. Sharing your opinion is not only welcomed, it’s encouraged. We’d love to hear from you!

What’s New University would not be possible without the support of exhibiting vendors. With that in mind, we encourage our attendees to make purchases at WNU and take advantage of their special offers.

Contact Us

Interested in registering for courses?

Course Registration  

Interested in becoming a Exhibitor?

Exhibitor Registration  

Interested in becoming a Presenter?

Presenter Registration